Real Estate Description Writer
Professional, polished property descriptions that show your expertise, impress your sellers, and make your listings stand out.
If Your Listings Don’t Sell You, You’re Missing Opportunities
Your listings are your silent pitch to every seller.
Professional styling and photos are essential for real estate marketing, but it’s the copy that sells the lifestyle.
It doesn’t just promote the home; it sets you apart from other agents as a professional in every aspect of your work.
When your copy is tailored, specific, and engaging, you’re showing current and future sellers you’re the agent they can trust.
5+
YEARS
EXPERIENCE
1000+
property listings written
48hr
TURNAROUND (BUSINESS HRS)
AU
AUSTRALIA-WIDE COPY
More Time for Clients, Sales, and Downtime
When you outsource your copy, you can:
Human-Written. Tech Efficiency. Copy That Sells.
The right words help your listing stand out in a market where most of them sound the same. Marketing psychology shows that buyers purchase with emotion first and then justify their decision with facts. My copy delivers both.
Targeted Openings
The first line and paragraph must hook the buyer. I match it to the property’s strongest selling point and target market.
Balanced Approach
I blend lifestyle appeal with key details, so buyers feel the dream and trust the facts.
Search Optimised
I naturally weave in relevant search terms so your listings show up where buyers are looking.
Professional Property Writing. No Fuss. All Impact
Great homes deserve great copy. Let’s give buyer’s words that inspire. Copy that:
simple. fast. professional.
Here’s How It Works
Hiring a real estate description writer doesn’t have to be complicated. Just send through the basics, and I’ll take care of the rest.
choose your package
Get the right listing to suit your needs
standard listing
A$70Best for 1-2 bedroom properties, apartments, or houses with fewer details.
detailed listing
A$100Ideal for 3-4 bedroom homes & houses with more complex layouts – balances info. & appeal.
feature-rich lifestyle listing
A$140Story-driven copy for unique, luxury, or character-filled homes needing something extra.
*Do you have a particular style or layout? I can write to your in-house style guide.
Frequently Asked Questions
How quickly can you turn around a listing?
Standard turnaround is 48 business hours. Express options available if needed, subject to availability.
What if I don’t have much information about the property?
Buyers like to know specific details, so if you have them, it’s great to include them. Things that buyers can’t get from photos like how many kw the solar panels are, and the age and the type of flooring, i.e.. hardwood v hybrid (if relevant). However, I can work from minimal briefs using photos, and online research to create accurate, appealing copy.
Will you sound like AI?
Every listing is written and refined by me, using smart tools only to speed up research and polish phrasing.
Do you include lifestyle as well as features?
Yes, lifestyle engages buyers, facts build trust. My copy balances both. You can view my portfolio for examples.
Can I request changes?
Absolutely, I offer revisions.
What areas do you cover?
I’ve done real estate writing in all states of Australia, including Melbourne, Sydney, Brisbane, Perth, Adelaide, as well as regional areas, including farms, developments, even island living!
Do you offer onsite copywriting?
At the moment, I only offer offsite copywriting. This means faster, more cost-effective copy for you. If you have unique details to add, like kangaroos grazing at the back fence, or the way the sun warms the front room, let me know, they’re great details to add.
Can you write to my style/template?
I’m happy to write to your in-house style or template, whether you prefer more feature-based listings, a focus on lifestyle, or something else. Just let me know your style guide and I can write to that.